All posts by James Heater

Tobacco is a multi-billion industry that has raked in many profits, thanks to its persuasive marketing strategies that entice people to use cigarettes. In fact, more and more young people have started smoking due to the convincing nature of their marketing language.
Moreover, the industry is launching new products, such as e-cigarettes, and they’re paying hefty prices for their advertisements to maintain their position at the top.
Here are the various tactics Recommended by someexperts that tobacco marketing companies use that can convince the youth to start vaping…

Higher education institutions are becoming more competitive now that most searches are done online. Therefore, campuses have to be more market aggressive to win more students and ensure the enrollment numbers keep rising.
As other institutions try to hand out brochures and showcase beautiful institution pictures, you can take a different path. For example, you can try engaging your audience at a human level. You can use stories to be authentic, sincere, and show your human side through storytelling.
Here are three ways to liven up your stories to make them more appealing:
1. Hone your storytelling skills…

Facebook is a popularly used social media platform with billions of active users every day. So, when we recommend using Facebook for your marketing, we know the power it brings to the table. A significant advantage of using a funnel Facebook marketing strategy is getting the chance to engage a specific audience that is likely to convert. After all, marketing is all about timing and relevance. Showing the right people the right message quickly is all you need to get more conversions.
However, to craft the right message, you need to …

The coronavirus pandemic brought about changes in the entire health industry, including the dental sector. In addition, the rise in economic instability, uncertainty, and political vitality has immensely affected the dental health industry.
Dental services require a one-on-one contact for the provision of healthcare. Unfortunately, the global pandemic has brought about the fear of personal contact, and safety remains a concern for everyone.
Luckily, as months go by in 2021, we are slowly but carefully adjusting back to normal. Here are some trends in dental marketing that we should watch out for;
1. Pent up …

The onset of the current coronavirus pandemic changed every norm we were accustomed to. Currently, there is an ongoing debate regarding whether it is safe to allow students back to school or not. While a vaccine exists, there are doubts about the vaccine, and taking it is optional. Nonetheless, universities are strongly encouraging students to get vaccinated. With so much uncertainty surrounding educational institutions, below is what we can do to educate students more about the vaccine:
1. Overcome vaccine hesitance
Some people are hesitant about getting the vaccine and spreading unbacked adverse effects …