Adeel Abbasi is a creative digital strategist with a focus on execution and driving impact. His passion and expertise lies at the juncture of analytics, digital optimization, marketing and execution. As businesses of all kinds strive to engage their customers, many are finding they are unprepared for the challenges of having to create, publish and analyze content. Adeel’s specialty is working with senior executives to help build timely and practical strategies to address these challenges.
As a Digital Transformation Leader at Adobe Adeel oversees the overall program management and delivery across the marketing cloud for clients with a focus to achieve business objectives and value realization. He is a strategic thought partner to clients providing valuable insights to drive their digital roadmap.
Prior to joining Adobe Adeel was the Head of Digital Optimization at CIBC where he led a cross-functional team that was accountable for driving digital sales and best in class experiences across CIBC’s digital channels (online and mobile). With a deep background in analytics and digital optimization through A/B and Multivariate testing in addition to advanced behavioral marketing and personalization, Adeel is uniquely placed to assist Adobe’s customers and prospects in their digital journey. Having also worked in online acquisition, digital strategy and consulting Adeel has a diverse skill set that positions him well to help clients with large scale transformation projects.
Lisa Anderson is a driver of change and a firm believer in creating insights from information, which is ironic given that she works in the Canadian Beer Industry where data is dirty, disjointed and hard to come by. Lisa has worked at Mars, 3M, Maple Leaf, LG Electronics, Molson Coors and ran Data to Dollars Consulting in between jobs.
Lisa started her career in Supply Chain as a Supply/Demand Analyst and has evolved into leading Business Intelligence teams that form the backbone of Operations. Having worked in large Consumer Goods companies she is now an integral member of the SAB Miller Canada start-up. Although backed by a large global operation SAB Miller Canada is a group of 103 individuals trying to change the beer industry from the inside.
Nathaniel Bagnell is the co-founder of LiveGauge, a Live Event and Sponsorship ROI company based in Toronto, Ontario. He is responsible for the overall business strategy and direction of the fast-growing, ever-adapting firm that is on a mission to make every live marketing event a measurable one.
Prior to starting his company, he worked on top-tier, customer-facing products as a software developer for some of the biggest brands in the world, including the likes of Microsoft, Netflix, BlackBerry, Rogers, CIBC, CBC, McCain Foods, WestJet, and CTV.
With a formal education background in Business Management & Entrepreneurship from Ryerson University, and several years of professional software development experience though self-learning, he has been able to leverage the benefit of formal education and self-development to create LiveGauge.
Jenne leads marketing strategy for Teradata Marketing Applications. One of Direct Marketing News’ 40 Under 40 for 2014, she drives evangelism of individualized insights. Her background is in data-driven marketing, customer engagement, loyalty marketing, CRM, and social marketing, with focuses on retail, complex system integrations, and making customer relationships more profitable. Jenne has helped Hertz, 7-Eleven, JCPenney, and American Eagle Outfitters drive customer loyalty and retention, and create more engaging digital customer experiences. She likes digging into big problems – and big data – to find big solutions, and is passionate about bringing brands and customers closer together.
Media & Associate Partners 2015
Stéphane Bérubé has close to 20 years of experience in the beauty industry.
After graduating from the Université Laval in Quebec in 1996 with a Business degree, he started his career in Toronto as an Assistant Brand Manager for an international cosmetics and consumer goods company.
In 2002, he joined L’Oréal Canada as a Marketing Director for the Maybelline New York brand, where he contributed to the success of the brand’s partnership with Star Académie, which garnered the team the “Marketer of the Year” award in 2003. He then moved on to become Brand Director of the L’Oréal Paris brand in 2005 and became General Manager two years later. Amongst various successes, he initiated the brand’s successful partnership with the Toronto International Film Festival (TIFF).
In 2013, Stéphane Bérubé was named General Manager of Media and Innovation for L’Oréal Canada. In this role, he oversaw L'Oréal Canada's media investments and negotiations, as well as large‐scale corporate sponsorships. In April 2014, he was appointed Chief Marketing Officer and is now in charge of creating a pool of knowledge, activities, and development and expertise around five major axes: Consumer Care Centre, Consumer Insights, Business Intelligence, Digital, and Customer Relationship Management.
Mr. Bérubé, who was ranked among the “Top 30 Under 30” by Marketing Magazine, completed the International General Management Program of L'Oréal at INSEAD. He sits on several industry boards, such as the Association of Canadian Advertisers (ACA), the Bureau of Broadcasting Measurement (BBM) and the Print Measurement Bureau (PMB).
He also sits on the board of La Fondation en Coeur, a non‐profit organization that provides help and assistance to children suffering from heart diseases as well as to their families, a cause that he strongly supports.
Kimberley is a fundraiser and a marketer who is the Donor Journey Champion at Blakely. She has a 30 year background in business and not-for-profit development. Kimberley believes we all have a responsibility to engage and inspire donors throughout their journey with our organizations. Kimberley is here to share her experiences to help our organizations meet our fundraising challenges and hopefully think differently in order to raise more money.
905 727 6188 ext. 245
Richard Boire's experience in database marketing and predictive analytics dates back to 1983, when he received an MBA from Concordia University in Finance and Statistics.
His initial experience at organizations such as Reader’s Digest and American Express allowed him to become a pioneer in the application of predictive modelling technology for all direct marketing programs. This extended to the introduction of models which targeted the acquisition of new customers based on return on investment.
With this experience, Richard formed his own consulting company back in 1994 which is now called the Boire Filler Group, a Canadian leader in offering analytical and database services to companies seeking solutions to their existing predictive analytics or database marketing challenges.
Richard is a recognized authority on predictive analytics and is among a very few, select top five experts in this field in Canada, with expertise and knowledge that is difficult, if not impossible to replicate in Canada. This expertise has evolved into international speaking assignments and workshop seminars in the U.S. , England, Eastern Europe, and Southeast Asia.
Within Canada, he gives seminars on segmentation and predictive analytics for such organizations as Canadian Marketing Association (CMA), Direct Marketing News,Direct Marketing Association Toronto, Association for Advanced Relationship Marketing(AARM.) and Predictive Analytics World(PAW). His written articles have appeared in numerous Canadian publications such as Direct Marketing News, Strategy Magazine, and Marketing Magazine. He has taught applied statistics,data mining and database marketing at a variety of institutions across Canada which include University of Toronto, George Brown College,Seneca College, and currently Centennial College. Richard was Chair at the CMA’s Customer Insight and Analytics Committee and sat on the CMA’s Board of Directors from 2009-2012. He has chaired numerous full day conferences on behalf of the CMA(the 2000 Database and Technology Seminar as well as the 2002 Database and Technology Seminar and the first-ever Customer Profitability Conference in 2005. He has most recently chaired the Predictive Analytics World conferences in both 2013 and 2014 which were held in Toronto...
He has co-authored white papers on the following topics: ‘Best Practices in Data Mining’ as well as ‘Customer Profitability: The State of Evolution among Canadian Companies’.
Tewfik Cassis is the founder of the Daily Pnut, a daily newsletter that summarizes the most important stories of the day using a humorous tone. The Daily Pnut was founded in June 2015 and currently has tens of thousands of members with a 10% week on week growth rate.
Prior to the Daily Pnut Tewfik worked at McKinsey&Co. in Dubai serving TMT clients throughout the region. He also served as head of Business Development for Roominate and helped found Romulus Capital in 2008.
Tewfik is a graduate of MIT and Harvard Business School.
by FORRESTER WAVE
Better business with IBM Big Data & Analytics by IBM
Email in a Mobile World
by INBOX MARKETER
Picking up the pieces
Marie Chevrier is a young entrepreneur originally from Montreal, Canada. She began her career in advertising at J. Walter Thompson and continued into the Venture Capital world in New York City. She later merged her passion for marketing and technology with Sampler, a social sampling technology that helps Consumer Packaged Goods companies distribute digital offers through the power of peer recommendation. Sampler's client list includes Zarbee's, Hyland's, Born Free and The Body Shop.
Louise Clements is a bilingual executive with 15 years of management experience overseeing digital marketing, sales and operational organizations for some of the most influential media organizations in North America. As Country Manager for Canada at Facebook, she established and managed their Canadian advertising sales operations. At Rogers Media, she led the digital operations, strategic development, revenue and audience growth for over 80 of their consumer brands, including Sportsnet, Macleans and Chatelaine. Louise also led integrated media and digital out-of-home development in her role as VP of Market Development for Bell Globemedia. She has also held senior positions at AOL and Sympatico. Louise has been active on industry boards, such as the IAB and AIMS.
Outside of work, Louise sits on the Board of Directors for Earth Rangers, a charitable organization dedicated to inspiring children to play an active role in protecting our environment, and acts as an advisor to the board of Look Good Feel Better.
Amy is a builder; her passion is to facilitate the growth of any business she touches. With over a decade of client-side research experience in both Europe and North America, she has developed a deep understanding of consumer behavior and client needs, and appreciates what it means to be an exceptional business partner.
…but market research is only part of a repertoire that includes expertise in building brand equity through both grassroots and traditional marketing whether for small start-ups or large global organizations.
Amy is known for her best-in-class facilitation and training skills, she is an engaging and seasoned public speaker.
Jeff DeChambeau is the Director of Story for T4G Limited. In 2008 Jeff graduated from Western with a degree in Philosophy and went to work for Canadian business thinker Don Tapscott at his boutique business strategy think tank, New Paradigm. At New Paradigm Jeff found and presented big ideas to leaders of global brands. In 2011 Jeff joined T4G Limited, an IT services consultancy, to found the company's research division. He is now T4G's first-ever Director of Story, a position he created to structure communications, presentations, pitches, and T4G's the strategic vision.
Ian Dewar calls himself an accidental marketer. Arriving in the outdoor industry on two wheels his evolution from a bicycle tour guide to managing Consumer Engagement and Loyalty for The North Face was an exercise in perseverance. The route to The North Face started with creating unique experiences and a lifetime of building strong relationship marketing skills. Projects Ian has called “work” over the years include creating VIP programs for key sponsors at the Tour de France, blogging from the Hawaii Ironman and leading treks to Everest Base Camp.
Building on his outdoor and customer experience Ian developed and manages the VIPeak Rewards program for The North Face. Combining consumer loyalty with activity based rewards and offering outdoor adventures as benefits the VIPeak Rewards program was build to better understand The North Face customer and to reward that customer for doing what they love.
Ian holds a Bachelor’s degree in Commerce from Queen’s University and a Masters of Development Economics from Dalhousie University.
Charles Dimov is a Product and Brand Marketer, consummate Strategist, and Digital Marketing enthusiast. With over 20 years marketing and selling High Technology - his passion lies in growing businesses by launching and marketing new products. Charles is currently Consulting Director at Strategy D, and has worked in Canada and internationally at ADP, HP, Ericsson, and IBM.
Monique Duquette is a marketing and customer experience executive with over 18 years of marketing and technology experience centered around driving revenue and superior customer experience. Working throughout North America, Monique has consulted with Fortune 500 companies across media & entertainment, retail, financial services, telecommunications, health & life sciences and consumer packaged goods on elevating their marketing and analytics to the next level. She began her career in public relations and marketing where she devised and executed compelling initiatives in B2B and B2C marketing organizations. During this time, Monique developed a deep appreciation and unique understanding of how technology can be applied to better empower marketing organizations. Monique then transitioned into marketing technology consulting where she helped senior-level executives of Fortune 500 brands develop, refine and execute on strategies related to digital asset management, direct response marketing, improved marketing operations and customer-centric marketing strategies.
As a frequent industry speaker, contributor and thought-leader, Monique is currently SAS’ National Practice Lead for Customer Intelligence/Integrated Marketing Management. Monique drives the go-to-market strategy across all industry verticals in Canada and is devoted to driving profitable growth for her customers through the strategic use of customer intelligence. A “customer fanatic”, Monique consults with marketing and customer experience leaders across Canada to deliver analytically-driven strategies and best practices that drive value and superior customer experience.
With more than 15 years of enterprise analytics and digital marketing experience, Brent Dykes has brought a wealth of knowledge and practical skills to some of the biggest brands in the world including Microsoft, Sony, Dell, Comcast, and Nike, among many others. As Adobe’s Analytics Evangelist, Dykes is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. Previously, Dykes spent eight years in Adobe consulting where he provided leadership, analysis, and measurement strategy to major brands and helped them to establish effective, enterprise-level analytics practices.
Dykes is also an accomplished industry voice and author. His first book Web Analytics Action Hero (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently wrote a follow-on e-book, Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics in 2014. Dykes also has become an effective industry speaker sharing well-received information at events including Shop.org, Adtech, Pubcon and Adobe Summits in the US and Europe. He also interacts with media frequently and has been featured in Forbes, VentureBeat and other media outlets. Dykes also directs the Annual Adobe Digital Analytics Competition, which has exposed thousands of students to the power of enterprise-level analytics over the past 10 years.
Dykes previous digital marketing experience included including positions at WPP’s Blast Radius, Lands’ End, and Microsoft. Dykes earned an MBA from Brigham Young University, where he was a Hawes Scholar. He also earned his BBA (Marketing) degree from Simon Fraser University. In his personal time you can find him blogging on powerpointninja.com and analyticshero.com.
When the marketing deck features zombies, biker gangs, and pregnant virgins, you know it’s going to be a killer campaign! As shomi’s Head of Marketing & Communications, Rita Ferrari moves seamlessly between traditional and digital media marketing to oversee innovative and memorable executions to propel shomi into the Canadian SVOD marketplace.
Responsible for brand strategy, product marketing, and all marketing communications including mass, digital, social, and PR for shomi, Rita is a masterful conductor – not unlike the visionary Maestro in Mozart in the Jungle – bringing all the complementary disciplines together into an integrated marketing powerhouse.
With two decades of experience in brand strategy, tradition and digital marketing, as well as consulting, Rita has launched and re-launched well-known Canadian brands such as YTV, CMT, Playdium, SamtheRecordMan.com, and broken new ground across media. With a career focused on entertainment and digital marketing, clearly, Rita is a perfect fit for shomi!
Between marketing decks and agency presentations, you can find Rita binge watching iZombie, Jane The Virgin, Sons of Anarchy, Transparent and… well, too many more to choose from. Pass the popcorn!
Fernando Gonzalez is a data intelligence and analytics subject matter expert who provides innovative solutions that demonstrate the power of big data and value of insights in optimizing business operations. Gonzalez began his career as a consultant specializing in large-scale, ERP implementations for multi-national corporations. His success in leveraging data analytics to provide actionable business insights across the enterprise drove Gonzalez into the heart of the Business Intelligence (BI) industry, allowing him to engage in a variety of roles.
Today, Gonzalez applies his broad array of experience to benefit working relationships with major with major media companies, CPG, retailers, and banks globally; establish strong partner networks; and launch new business ventures that rely on the combination of valuable offline, digital, and social data to enhance business strategies.
In his current role as the Senior Vice President of Enterprise Analytics at comScore, Gonzalez oversees the sales, pre-sales, and consulting arms of the company’s Enterprise Business Analytics platform. This flexible and robust digital measurement solution centralizes disparate data sets and leverages comScore’s proprietary methodologies and data assets to enable powerful and unparalleled marketing intelligence solutions. Prior to comScore, he led MicroStrategy’s social intelligence business unit serving global brands and marketing agencies.
Gonzalez holds an MBA from the Smith School of Business at University of Maryland and a BS in Industrial and Systems Engineering from ITESM. He currently lives in the Washington, DC metro area.
Karima-Catherine is a social media practitioner and digital executive with a 15 years experience, including 10 years in project management, customer relationship, portfolio management and marketing.
She has been building online communities and have been contributing to online business growth since 2004. Karima believes that social media is a reflection of an organisation’s DNA.
Social media allows a tremendous opportunity for businesses to participate in the conversation with their consumers. It allows direct communications with those who they want to matter to.
Social media has allowed the convergence of digital and offline campaigns, brands and consumers, technology and marketing. And most of all, Social media forces to break the silos within the organization and makes it possible to fully develop an authentic relationship with the customers.
As a digital strategist and social media practitioner:
Naomi’s unique experience combines both start-up entrepreneur and seasoned IBM technology and business consultant. She worked in Latin America on various technology projects. She was the Director e-buisness for Royal LePage Commercial, one of Canada’s largest commercial real estate companies. She started up and ran Maman, bébé et café inc., a center for young families where the adults could get fit, socialize, shop or get pampered while their children were playing in the state of the art play area. The efforts paid off by winning the Concours Québecois Entrepreneuriat 2007, Défi feminin compagnie F 2007 and being nominated as a finalist in the Prix Femme d’Affaires du Québec 2008. Naomi recently joined Nexalogy Environics, a company specializing in the advanced analytics of unstructured data, as their VP of Business Development. Naomi has an International MBA, specializing in developing markets in Latin America, from the Schulich School of Business as well as a Bachelor of Commerce from McGill University - See more at: http://founderfuel.com/mentor/naomi-goldapple/#sthash.lMRTmo1d.dpuf
With more than 15 years in the retail industry and as an entrepreneur, Erin has made her
mark as an expert in Marketing and Communications. She is a marketing strategy specialist who has held a range of senior marketing and strategy roles in companies based in Canada and abroad.
She has owned and operated two successful businesses, but is most recognized for her work at lululemon athletica. Erin developed and executed their Marketing and PR program
in Eastern Canada for over six years, taking this successful brand from its infancy to maturation. Her digital and experiential marketing skills have since landed her at Etsy
as Canada’s Country Manager.
Erin is responsible for all of Etsy Canada’s marketing activities including advertising, digital marketing, partnerships, public relations, events and consumer and trade marketing activities. As the world's most vibrant handmade marketplace, the Etsy mission is to reimagine commerce to build a more fulfilling and lasting world.
Jon Hales is Spotify Canada’s Country Manager. His first concert was front row centre for Van Halen which cemented his love of loud music. A Sales and Marketing leader with seventeen years experience, Jon started in the media business at small market television and radio stations across Alberta, learning everything from in-store remotes to production, to even doing some late night DJ-ing.
Moving to Toronto in 2001, his time with CTVGlobemedia (now Bell Media) was a quick progression from Marketing Manager at The Comedy Network to CTV Group Marketing Manager to Director of Sales for the Discovery Channel.
Jon moved to the digital-first landscape in 2010, joining AOL Canada as a Sales Team Lead where, within a year, he won the AOL “Game Changer Award” which acknowledges the individual with the largest impact on business. In 2012, Jon was promoted to Head of Video,
leading AOL’s aggressive charge into the digital video space. Jon oversaw the development and launch of AOL’s premium, programmatic and syndication video products to the Canadian market and, in turn, transformed AOL’s video offerings into a multi-million dollar business. In 2013 Jon was made a member of the “Epic Club”, presented to the top 2% of AOL global employees who surpass targets and embody the companies’ core values.
In his free time Jon spends time with his wife Tara and his 2 children who have instilled in him a new appreciation of Katy Perry and Idina Menzel (though at moderate volume levels).
Benoit Hardy-Vallée is the Executive Consulting Leader for IBM Smarter Workforce Canada & Caribbean. Benoit and his team assist organizations in improving productivity through behavioural science, workforce analytics and human capital management technology. He helps organizations in designing programs aligned with organizational goals and metrics and supports client organizations throughout the process (design, implementation and change management). He consults with executive teams to identify opportunities for improvement and to craft change plans. His expertise allows clients to better manage their employees while creating organizational structures that facilitate performance and leadership at every level. Through focus groups, interviews, facilitated sessions, Benoit helps leaders and managers to understand and leverage drivers of performance. He regularly shares his experience and perspectives on talent, engagement and leadership with different business audiences across Canada.
Benoit has applied his expertise in organizations of all types, from Fortune 500 to industrial consortia to public organizations. He has an extensive background in planning and managing consulting projects. He is an analytical and a conceptual thinker who effectively partners with senior leaders to assess opportunities, facilitate strategic decisions, and drive successful implementations.
Benoit received his bachelor’s and master’s degrees in philosophy from the University of Quebec in Montreal. He received his doctorate in philosophy from the École des Hautes Études en Sciences Sociales in Paris, France. His research focused on the psychological and neuronal mechanisms that underlie economic decision-making. Benoit also received a PMP certification (Project Management Professional) from the Project Management Institute. His childhood hero was Leonardo Da Vinci. He speaks English and French.
Allaa R. Hilal is an active researcher with 10 years of research experience in ambient intelligence, wireless sensor networks, autonomous systems, and embedded & fog computing, backed by versatile experience in academia & tech industry in proactive innovation, solution development, & turning novel ideas into revenue-generating products. She has her Doctorate degree in Electrical and Computer Engineering from the University of Waterloo and a Masters degree from the German University in Cairo. She joined as a visiting scholar the Networks and System Integration research group in Ulm University, Germany, to conduct her MSc. research. She possesses extensive experience in network design, intelligent algorithm design & machine learning. Allaa has been recognized and awarded numerous prestigious scholarships, most prominent of which are NSERC IRDF, NSERC CGS, Fulbright, DAAD, and OGS. She was also recognized by the Google Anita Borg Memorial Scholarship as a Google scholar for her active role and leadership in supporting women in technology.
Allaa is currently an R&D Software Developer and member of the innovation and emerging technology team at IMS, a world-renowned expert in connected car technology and a leader in Internet of Things.
She has worked on IMS’ unique, real-time Connected Car Experience, where insights gained from wearable technology, weather and traffic information are transformed into situation-aware knowledge to anticipate driver behaviors and predict expected road conditions.
While driving, the DriveSync connected car platform also gives drivers personalized audible coaching when unsafe behaviors are observed; including dangerous speeding, harsh cornering and tailgating, as well as comprehensive usage-based insurance (UBI) updates. Allaa is a passionate about Internet of Things, Women in Tech, STEM, Wireless Sensor Networks, Ambient Intelligence, and Responsible Innovation. In her spare time, she blogs about being a woman in the tech industry sharing her thoughts and experiences, as well as providing advice for future women in technology.
Joining the Office of the Privacy Commissioner of Canada (OPC) in 2012, Brent Homan is currently the Director General for PIPEDA investigations which includes oversight of the OPC’s Toronto Office with its dedicated enforcement and stakeholder engagement programs.
Mr. Homan’s accomplishments in the Privacy world include key matters in the ‘Digital Society and Economy’ such as overseeing: the Bell Relevant Advertising Program investigation (2015), the Google Online Behavioural Advertising investigation (2014), the Apple Transparency Investigation (2014), and alongside global partners, multiple international investigations including the first international joint-investigation in the field of Privacy which was carried out in collaboration with the Dutch Privacy authority. With a rich background in International enforcement, Mr. Homan also conceptualized and spearheaded the Global Privacy Enforcement Network (GPEN) International Privacy Sweep, now in its third year and involving 29 Privacy Authorities from around the globe (2015 Sweep – Children’s Privacy). With respect to electronic privacy threats, Mr. Homan is the lead for the OPC’s responsibilities under CASL.
Prior to his appointment at the OPC, Mr. Homan was Assistant Deputy Commissioner of Competition at the Competition Bureau of Canada where he led numerous high profile misleading advertising investigations in the areas of price representations, E-Commerce and Health Fraud. In the area of price representations, Mr. Homan led the Bell Canada Inquiry that resulted in a resolution with a $10 million penalty under the misleading advertising provisions of the Competition Act. In the area of health, Mr. Homan led the Tobacco Inquiry into the use of Light and Mild descriptors, culminating in the removal of Light and Mild labelling from cigarette packaging across Canada.
Mr. Homan holds a Bachelor’s Degree in Economics and Political Science from Carleton University, and a Master of Arts in Economics from the University of Ottawa.
Graham Howes is Director of Audience Development for Huffington Post Creative Labs, where he specializes in audience acquisition and engagement strategies for branded content executions across Huffington Post, AOL, and Microsoft digital properties. In addition, Graham has led audience development initiatives for companies including Discovery Communications, and brands including Toyota, E*Trade, Pier 1, and American Express.
Adil runs Business Development at Market IQ. He has played a key role in growing Market IQ's business within North American buy-side firms. Prior to joining Market IQ, Adil was an Investment Banking Analyst at Citi where he was working within the Oil & Gas marketing sector. Adil holds a Bachelors in Arts (Economics + Finance) from McGill university, where he graduated Summa Cum Laude.
Robert Keast has been with RBC for nearly 15 years and for the past eight years in progressive roles supporting RBC’s CRM Strategy. The primary focus has been around the evolution of RBC's traditional direct marketing model towards an interaction-based model by extensively leveraging data to create insights driving relevant interactions in a multi-channel world with clients when they contact us and are in a "banking frame of mind". Through the integration of a transactional and activity-based behaviors and leveraging data that travels with the consumers across the channels, companies are able to segment, target and respond quickly to optimize their sales opportunities.
Prior to RBC, Robert held roles as a consultant in numerous telecom, packaged goods and online organizations providing consulting in the area of strategy creation and database marketing.
Rami Lama is the Accenture Digital Lead for Communications, Media and Technology in Canada. Rami has spent over 18 years across telecommunications, media and digital.
He is a strategic thinker with a passion for creating experiences from concept to real life while having a sound understanding of technology and smart data.
But it isn't only strategy that drives his approach. It’s innovation. Rami believes that in order to evolve you must innovate. Innovate today for today.
Rami offers expertise and know-how in helping brands create experiences within worlds that customers live in. A focus on needs/desires, environments and the human interface - less on device, screen dimensions, servers and widgets.
His approach is simple. Create a vision for tomorrow while building an action plan for today.
Jennifer leads the National Retail Practice for Canada and Chile, South America. She founded and leads the Omnichannel (“customer can buy anytime, anywhere, any way she wants”) practice for Deloitte Canada and embeds analytics into Omnichannel strategies. Jennifer advises clients on key strategies focused on transitioning from multi-channel to an Omni channel customer experience. She advises C-level clients on how to bring together the physical and digital worlds together to drive revenue growth and operational efficiencies. Jennifer sits on the innovation leadership team and recently launched a start up company called “Deloitte Machines” as part of Deloitte’s 2014 CEO Challenge. Deloitte Machines will focus on enhancing the Omnichannel brand experience in malls and mall and physical store experience. Deloitte Machines was one of three startups that received with seed funding from Deloitte Canada.
Jennifer works with C-suite leaders in the consumer business industry, including global brands and manufacturers, internet gaming, fashion, retail and grocery. Graduating from one of the top business schools in North America with an Executive MBA, Jennifer’s global experience spans from the U.S. and Canada to Germany to Hong Kong to Kazakhstan and Azerbaijan.
Jennifer's clients and industry experience include:
LCBO.com, Constellation Brands, Holt Renfrew.com, SAQ, Book Depot, HBC.com and Lord &Taylor.com, Winners /TJMaxx, Walmart Labs Global Mobile and Digital Division, North American Liquor Stores and Levis Strauss Canada, Golf Town, OMERS Private Equity, Hospital for Sick Kids, Industry Canada, Canada Post, Ontario Lottery & Gaming iGaming, Rogers Retail and start ups such as WHOOSH! and Oats & Ivy.
Jennifer is published and has presented at key industry conferences:
Jennifer led the marketing function for Bell Canada and Universal Studios and the customer loyalty strategy for Hewlett Packard Europe for Austria, Poland and the Czech Republic. Her industry experience also includes: Mergers and Acquisitions/Treasury for a large U.S. telecom company in Hong Kong, China; European Marketing Group for a large U.S. consumer electronics company in Stuttgart, Germany; and marketing strategy and implementation for a large U.S. entertainment company in Canada. While at Bell Internet, Jennifer let the strategy development and operationalization of the Bell WiMAX product line, which involved building Bell Internet’s first national high speed wireless service in Canada.
Jennifer engages in extensive volunteer work. Jennifer recently was elected to the Empire Club of Canada’s Board of Directors. Jennifer has worked with large international aid organizations in developing the strategic plan focused on restructuring and enhancing the performance of the microfinance institutions in Azerbaijan. She is the key strategic adviser the Azerbaijani Microfinance Association (“AMFA”), an association of 27 microfinance institutions in Baku, The focus of her work was to promote self-sustainability and self reliance within the microfinance industry. Recently, Jennifer began working with the Asian Credit Fund in Almaty, Kazakhstan.
Jennifer is also the Lead Strategic Planner for the Merit Award Bursary Program, a not-for-profit which focuses on encouraging immigrant and disadvantaged high school students to attend university or college. She is on the University of Waterloo’s Advisory Board for the Applied Studies International Trade and is an advisor to the University of Toronto’s Graduate Management Consulting Association.
Jennifer holds a Masters of Business Administration from the Rotman School of Business, University of Toronto, and an undergraduate degree from the University of Waterloo. Jennifer was the youngest person ever to be admitted into the Executive MBA Program at the Rotman School of Business.
Vladimir Lemez is a marketer through and through. Spent a lot of his career making customer successful by preaching marketing best practices and also utilizing Eloqua in order to help customers achieve their success and revenue goals. On a personal level - Vlad is a huge sports guy, from playing to watching pretty much everything (Basketball, Soccer, Hockey, the list goes on), likes to travel, and a huge TV Show/Movie junkie.
Janice Liu leads the digital campaign optimization team at CIBC. Her team's mandate is to leverage the Adobe suite of products, in particular, Adobe Target to conduct A/B testing and personalization initiatives for their clients across their digital platforms. Her team supports all marketing messaging on these platforms to drive digital adoption, sales and engagement. Janice’s experience stems from years in the media agency world leading performance marketing teams across search, social and programmatic to drive against acquisition business goals for a variety of clients in different industries.
As Director of Marketing and Communications for IBM in Canada, Shelly Lowe leads a team that is passionate about delivering value to its clients; helping Canadian organizations, both large and small, discover innovative technology to transform their business and realize their full potential. In this capacity, Ms. Lowe drives the go to market strategy and execution of IBM’s brand and reputation, across all aspects of portfolio and performance marketing, advertising, workforce communications and public relations.
Prior to her appointment in May, 2014, Ms. Lowe was Director of Smarter Solutions for Canada where she collaborated with a team of industry subject matter experts and proposed IBM solutions that help Line-Of-Business and Functional executives achieve their desired business outcomes.
Ms. Lowe has held a variety of senior management and leadership positions within Canadian sales, channels and marketing across her 27-year IBM career. She has led a number of cross-brand growth initiatives, working closely with IBMers and clients to help them find ways to leverage information to grow revenue, lower costs or manage risk. Throughout her tenure, Ms. Lowe has worked closely to mentor colleagues and support a variety of women's leadership and diversity initiatives.
Ms. Lowe lives in Toronto with her husband and two sons. She holds a Bachelor of Commerce degree, with majors in international marketing and general business, from the University of Saskatchewan, and is also the IBM Campus Executive for the University of Saskatchewan. In her leisure time, she enjoys music, sports and traveling.
Carrie Lysenko is the Director of Global Platforms for Mobile and Web at The Weather Network, Canada’s #1 source for weather information. She has over 12 years experience in the pursuit of awesome digital experiences, great business strategy and the perfect umbrella. She is responsible for the strategic direction and execution of Digital for Canadian, UK and US markets reaching over 18 Million monthly users. Like you, she thinks that most digital experiences should be a personal one, as if the internet was built for each and every one of us. She believes unlocking the power behind the data can make that happen, wanna give it try?
Craig Macdonald is the global capability lead for Accenture’s Data Monetization and Programmatic media strategy. The Data Monetization practice works with companies to find new revenue streams leveraging their in house, unique data streams across Financial Services, Telco, Media and Retail.
The programmatic marketing team provides strategy and services to help organizations build performance marketing programs to drive lead generation.
Prior to joining Accenture, Craig was Senior Director of Marketing for Bing Advertising at Microsoft. He worked at Google as a group product manager; was Chief Marketing Officer of Covario, a digital marketing agency; Senior Director of Product Management at Hewlett Packard; Vice President of Marketing Services at Citibank; Director at Gartner Group
Craig has an MBA in Finance from New York University and undergraduate degree from University of Pennsylvania
Marissa is a strategic, client-focused, geo-marketing manager that specializes in leading a diverse GIS Analytics team in the development of tactical strategies that include analytic measurement and reporting. By leveraging location along with a customer’s 1st party and third party data, Marissa is able to optimize campaign ROI for Targeo’s clients.
Travis McTeer leads the analytics team at GoodLife fitness where he has worked for the past 8 years. He is responsible for developing the organization's research, analytics and reporting strategy and overseeing financial and behavioral modeling. Travis earned a master’s degree in psychology at Wilfred Laurier University and specializes in studying and modeling human behavior. Before working at GoodLife he was an Analyst at Info-Tech Research Group where he researched buyer behavior patterns.
Since the Starbucks Card’s inception 14 years ago over $20 billion dollars has been loaded onto the whimsically designed cards, with over $4 billion in 2014 across 29 countries.
Last Christmas holiday 1 in 5 North Americans either gifted or received a Starbucks card. On Christmas eve Starbucks across north America was issuing 1,500 gift cards a minute.
On its own the Starbucks Card is an incredibly successful program. And yet it has also set the stage for the MyStarbucks Rewards loyalty program and has enabled Starbucks to be the leader in the mobile payment space. With no end in sight to scale payment innovation this year Starbucks has launched mobile order and pay that invites customers to skip the line by ordering ahead.
Jessica has been with Starbucks for over 10 years of her career and current oversees the Card, App and Loyalty program for Canada as part of a total communications portfolio. Her favourite coffee is an Americano Misto.
Nick Necsulescu has more than 12 years of Data Analytics and Business Intelligence experience. Previously the Senior Manager of Customer Segmentation at TD Bank Group, he was responsible for developing customer segmentation models and converting insights into customer-centric solutions. Previously, he was in charge of Web Analytics at TD Bank Group. Areas of responsibility included: Display Advertising, SEM, SEO, Social Media, Email Marketing, and Online / Offline Capabilities and Studies.
Nick has also worked extensively on the agency side, providing analytics solutions for brands such as Bank of Montreal, Scotiabank, IBM, General Motors, Ford and Via Rail.
Nick is a frequent speaker on data analytics, and has also contributed to numerous industry and educational initiatives within the customer and digital analytics space.
Tony Olvet is Group Vice President of the research domains team at IDC Canada. He is responsible for managing the services and research direction of the technology market analysts in Canada. Mr. Olvet is also a member of IDC Canada's Senior Leadership Team.
The analyst team that Mr. Olvet manages helps technology vendors, IT professionals, and business executives make fact-based decisions on technology marketing, deployment and strategy. He has researched and presented on a variety of industry topics including mobility, cloud computing, and top executive technology priorities.
Mr. Olvet has worked with clients across a variety of organizations including global IT manufacturers, Canadian telecom service providers, technology startups, financial institutions and public sector organizations. He is quoted in major print and web publications including The Globe and Mail, The Montreal Gazette, The National Post, CBC.ca, Network World and Computer World.
Prior to leading the research domains group, Mr. Olvet was VP, communications practice; Senior Consultant; and Director of the Canadian partnering research program at IDC. Mr. Olvet earned a Bachelor's degree from the University of Waterloo and a Master's degree from the University of Toronto, specializing in economic geography.
Catherine Pearson is Vice President and Practice Leader for the finance, insurance, travel and telecommunications industries. With 20 years of sales and account management experience, she provides companies with extensive consulting and applications support to implement their marketing programs and custom modelling solutions. A frequent speaker at conferences sponsored by industry and trade groups, she earned an honours degree in business from the University of Windsor and a bachelor’s degree in sociology from the University of Western Ontario.
Don Penfold is a co-founder of RSI Research Solutions Inc. With over 18 years of experience working at or closely with major data providers globally, Don has had a hand in developing many of the data and market analysis tools available today. At RSI, Don has formed partnerships with both quantitative and qualitative market analysts across North America to provide the best of both worlds to their clients. Today, RSI’s growing team supplies market analysis tools (software & data), projects, and consulting services to international businesses who are focused on target marketing and real estate site selection.
“In 2002 I saw a problem in the data industry: Companies offered one product line, and that one product didn’t fit everyone’s needs. I created Research Solutions Inc to fix that problem. I wanted to create choice. I wanted to provide a high level of service that was lacking in the data world. So many companies sold their cookie-cutter products and the only time you heard from them was when the renewal was up. I wanted to make sure that people were happy with their purchase and used the software and data to its full potential.”
Paul Riese is passionate about the intersection of marketing, society, and technology. He has been providing senior executives and business leaders with the ability to achieve competitive advantage, make sound decisions, and find solutions to complex problems for 25 years. For the last eight years, Paul has been heavily involved in transitioning GoodLife Fitness into an analytics based culture, focused on digital measurement. He has experience in Healthcare, Utilities, and Compliance sectors, and his other passions include fitness, cycling, cooking, grilling and travel.
David leads TIBCO’s growing strategy practice where he works closely with the company’s customers to multiply the impact that complex event processing and analytics has on their relationships with their customers. He began his TIBCO career focusing on consumer loyalty and engagement. where he delivered innovative strategies, business-driving insights and continuous loyalty evolution for top retail, consumer goods and travel brands across the world. David is a graduate of Dartmouth College and received his MBA from Stanford’s Graduate School of Business. Follow him @drosen85
AREAS OF EXPERTISE
• Marketing and Distribution
• Privacy and Data Management
John is a member of the Marketing & Distribution and Privacy & Data Management practice groups. John has a thorough understanding of the technology underlying social media promotional programs. He has advised clients extensively on these campaigns, speaking in Canada, the United States and abroad on program design and implementation, as well as on strategies to mitigate risk. He reviews advertising and promotional materials across all media, with an emphasis on Internet-based and mobile media, including compliance issues relating to misleading advertising, contests, games, sweepstakes and consumer-protection issues.
John also advises regularly on the management and retention of personal information, best practices and the management of data security breaches, and regulatory compliance under privacy legislation.
Jed Schneiderman is a proven leader in the traditional and new media space with expertise in digital marketing, mobile marketing, brand marketing, and loyalty and permission based marketing. He is a proven marketer who loves to build and grow businesses.
Jed is President and Co-Founder Tapped Mobile. Tapped is Canada’s leading mobile marketing company. Tapped specializes in helping brands/businesses connect with consumers via their mobile devices. Areas of expertise include mobile strategy development, location based marketing, mobile performance marketing and mobile video marketing.
Prior to starting Tapped, Jed worked at Microsoft Canada where he was the On Line Business Group Lead where he managed BING and Windows Live portfolio. Jed has also worked at CTV Television Inc., where he was instrumental in the successful multi-platform launch of MTV and CTV’s digital media group. Jed has also held senior marketing positions at Procter & Gamble and AOL Canada.
Jed is also an advisor at the Ryerson Digital Media Zone and past member of CMA Digital Council and IAB Search Committee.
Filip is a data scientist and the main responsible for teaching at DataCamp. Under the motto 'Eat your own dog food', he leverages the techniques he teaches to analyze the learning experience at DataCamp. Filip holds degrees in Electrical Engineering and Artificial Intelligence
Alison joined Holt Renfrew & Company in January as their SVP Marketing & Customer Experience. In her role, she is responsible for the Holt Renfrew, Holt Renfrew Men, hr2 and Ogilvy brands, and leads the marketing and customer experience teams.
Alison is renowned for delivering significant business results through her strong leadership, marketing acumen, and her strategic and innovative approach to building brands. Specifically, Alison’s delivered strategy and brand development for leading Canadian brands such as Rogers, Tim Hortons, BlackBerry and Molson, and international brands like Apple, IBM, Bayer and Ford. In each of Alison’s leadership roles, she’s delivered double digit growth and strong P&Ls.
Alison is an experienced business and marketing strategist who has held leadership positions at tier one Canadian companies (Holt Renfrew and Rogers Communications), and multinational and entrepreneurial agencies (BBDO, JWT, McCann, Bond Brand Loyalty). Alison’s background as an award-winning marketer, who brings expertise across a broad range of marketing disciplines, means she has a unique ability to quickly assess the business potential, marketplace, and consumers’ needs to drive powerful results. Alison is one of the few marketers in Canada with expertise in marketing communications, digital, brand, loyalty and customer experience, which positions her very well to deliver on the quickly evolving market realities.
In her “life beyond work”, Alison is an avid traveler, marathoner, skier and adventurer. She’s completed 48 marathons and ultras, including winning her age group in a 250km Race Across the Sahara Desert and helping to raise $100,000 for the National Advertising Benevolence Society charity in the process. Her crazy running exploits were profiled recently in the Globe & Mail’s 24/7 Executives feature. Alison also climbed Mt Kilimanjaro to raise money for the Alzheimer Society. She’s active in her industry, having held Board roles with the Institute for Communications Agencies and the National Advertising Benevolence Society.
Alex Shipillo is a growth marketer and startup junkie living in Toronto. He heads up demand generation at Influitive, a rapidly growing marketing technology company. Prior to that, he held startup marketing roles at Indochino and Pressly.
ShiSh Shridhar is the Retail Industry Solutions Director at Microsoft and is responsible for Strategy around Cloud Computing, Business Analytics & Internet of Things for the Retail Industry. ShiSh contributes to Retail Industry magazines, blogs and regularly speaks at Industry events.
ShiSh has been with Microsoft Corp for 18 years and works with some of the largest Retail, Consumer Goods Travel & Hospitality Organizations.
Sofia Stefou, MBA, is passionate about creating On Brand Videos that are engaging and drive client results. Sofia has worked internationally, in the United States, Canada and India in both sales and marketing capacities. Her portfolio included well-known brands such as American Express, Scotiabank, Orange, Cadbury, and Pepsi.
Sofia honed her production and acquisition experience working as a performer and producer of web videos and short films, including Reel World Film Festival official selection: The Railpath Hero, starring Stephan James (Oscar-winning film, Selma, Degrassi) and Tufford Kennedy (Degrassi). Sofia has taught Analytics at Centennial College’s Interactive Media Management Program. She holds a BComm in Marketing Management, and an MBA in Media Management, both from Ryerson University.
Anwar Sumar has been in the digital space for the last 20 years and has helped various Brands develop their digital and Ecommerce presence. Anwar built CIBC’s first Internet Banking team in the 90’s, than spent 10 years at Dell where he started online marketing for Dell Canada, launched Ecommerce and Online marketing for Dell Latin America and is responsible for Dell’s current world wide configurator, which drives over $10B in sales yearly. Anwar also served as General Manager of Sears Canada’s direct business (Catalogue and Online). Along with core Retail, Anwar has helped YUM! Foods overhaul their Canadian digital platform, including the management of mobile ecommerce for KFC and Pizzahut. Currently, Anwar is the General Manager of Targeo, a traditional and digital distribution agency.
As Chief Data Scientist at Hopper, Patrick Surry analyzes flight data to help consumers make smart travel choices. Patrick is recognized as a travel expert and he frequently provides data-driven insight on the travel industry and trends.
Patrick's studies and commentary have been featured in outlets such as New York Times, USA Today, Bloomberg Businessweek, TIME, and many others. Patrick also regularly appears on various broadcast stations to offer travel insight and tips.
Patrick holds a PhD in mathematics and statistics from the University of Edinburgh, where he studied optimization based on evolutionary algorithms, following an HBSc in continuum mechanics from the University of Western Ontario.
Mathew is Principal of Marketing Insights at Salesforce.com. Mathew is a new breed of marketer born digital, and social. A consummate writer, he authors a column for Clickz.com on marketing automation, writes for multiple blogs, and has been featured in publications such as Marketing Automation Times, Moz, Mashable, DemandGen Report, Marketing Sherpa, and is the author of Marketing Automation for Dummies (Published by Wiley February 2014). His work has been quoted in several books including “The Digital Marketer”, “The ReTargeting Playbook”, and his next book is scheduled to release September of 2015.
Adam Thome started his career within the Canadian credit union system in 2005, specializing in research and business intelligence. Currently, as the Member Insights Manager at Affinity Credit Union, Adam is responsible for developing a research-based marketing program.
Adam’s area is responsible for the annual marketing strategy at the credit union, in addition to managing and developing the data tools that contribute to the strategy. Since January 2015, Adam has worked closely with Environics Analytics to implement a new customer segmentation model for Affinity. This work, in addition to the credit union’s Voice of Member program and several data analytics projects, is transforming Affinity’s approach to marketing, advertising and branding.
Adam has a degree in Business Administration from the University of Regina, a Project Management Professional designation form the PMI and is currently working towards his MBA.
Martijn is a founding member of DataCamp and is responsible for overseeing marketing and customer acquisition activities. He uses R on a regular basis to analyze the success of DataCamp’s growth efforts. Martijn studied commercial engineering and spend some time at Coca-Cola
Ericka Tovey is the Director of Donor Marketing and Relations at The Canadian Diabetes Association (CDA). She has more than 13 years of marketing experience in both the retail and non-profit sectors. Over the last 10 years, her focus has been on the non-profit sector in the international development and health sectors, where she has managed individual annual fundraising programs.
Ericka has extensive experience in direct marketing and the charitable sector and is currently working on her CFRE designation. At the CDA she has brought her expertise to multiple campaigns, successfully managing programs to support donor acquisition and retention.
Paul C. Zikopoulos, is the VP of Technical Sales for IBM’s Analytics Platform – Client Success division and additionally leads its WW Competitive Database and Big Data teams. He’s an award winning writer and speaker who’s been consulted on the topic of BigData by the popular show “60 Minutes” and named to a number of “Experts to Follow” lists in social media. Paul has written 19 books and 350+ articles on data. He doesn’t think NoSQL is something you put on a resume if you don’t have SQL skills and he knows JSON isn’t a person in his department. In his spare time, he enjoys all sorts of sporting activities, and apparently hot yoga. Ultimately, Paul is trying to figure out the world according to Chloë—his daughter, whom he notes didn’t come with a handbook and is more complex than that topic of BigData, but more fun too. The rest of the bio is BLAH BLAH, BLAH BLAH so find him on Twitter! @BigData_paulz