Regional Sales Executive
Leading marketers get more from their email programs: more engagement, more ROI, more revenue. The difference is data. Winners collect and analyze more email data than their peers, but more important, they apply the right data to understand and meet subscribers' needs. This session will outline a set of key metrics and data-driven tactics that the world's most successful email marketers use to reach the right inbox with the right message at the right time.
Media & Associate Partners 2015
Senior Sales Consultant
New Abstract: Get started on your journey to Modern Marketing. Plug into cross-channel, content, and social marketing with data management and activation on a single platform. Take advantage of award-winning marketing technology, best practices, and expertise to engage your audiences across every digital channel. Learn about:
• how marketers can easily create, modify and control campaigns
• Lead Scoring
• BlueKai Integration
Modern Marketers choose Oracle Marketing Cloud solutions to create ideal customers and increase revenue.
by FORRESTER WAVE
Better business with IBM Big Data & Analytics by IBM
Email in a Mobile World
by INBOX MARKETER
Picking up the pieces
ExperienceOne Client Solution Professional
Think of the IBM Marketing Cloud as a Swiss Army knife for digital marketers. The IBM Marketing Cloud powers the delivery of exceptional digital experiences across the customer journey by leveraging and collecting data, providing analytical insights and automating relevant cross-channel interactions.
Evangelist, Consumer Analytics
Cross-Channel Marketing is the practice of creating, executing, and measuring personalized and consistent customer experiences across different channels. Through data-driven marketing, a/b testing, display, inbound and outbound channels, we will take you through how major brands are using the Adobe Marketing Cloud to nurture customer loyalty across multiple touch-points. Join us for this presentation and learn how the Adobe Marketing Cloud is uniquely positioned on the market to create world class cross-channel customer engagement strategies.
Teradata's Digital Marketing Center empowers marketers to leverage efforts across email, SMS, mobile push, social media and landing pages, driving more engagement and conversions no matter what channel your customers are using. Teradata's Digital Marketing Center allows marketers to focus on the areas where they can bring the most value.
In this demonstration, RSI will show how Alteryx delivers an intuitive workflow for data blending and advanced analytics that leads to deeper insights in minutes and hours, not the weeks typical of traditional approaches! The Alteryx Designer empowers data analysts by combining data blending, predictive analytics, spatial analytics, and reporting, visualization and analytic apps into one workflow.
In our world of cross-channel customer experiences, brands need to be able to track the social sharing of email messages and subsequent online prospective customers’ behavior. This session will show how to (1) Drive organic acquisition of new subscribers through existing email subscribers; (2) Identify and attribute revenue generated back to specific social influencers; (3) Identify your star brand advocates and reward them; and (4) Create lower-cost, better-performing campaigns as an alternative to display ads.
Vice President, Database Marketing & Insights
Cornerstone Group of Companies
Manager, Prospect Strategies, Analytics and Execution, MBNA brand, Marketing
Cornerstone and TD MBNA have had a successful partnership driving results in a difficult acquisition environment. Come hear about what has worked and where we are headed. This demo will provide examples of how to access new types of acquisition data and offer advice on which tools are necessary to maximize this and other data for profitable campaigns. Learn what types of individual level data are available to you to improve your modeling and analytics, tour a database system that behaves like your customers do, and find out how to leverage sensitive data attributes to help improve your ROI while remaining privacy compliant.
Principal Solutions Engineer
The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Come see Salesforce Marketing Cloud, the world’s most powerful 1:1 digital marketing platform. In this demo, learn how to make the most of every customer interaction by developing intelligence about your customers to drive personalized digital marketing campaigns.
VP of Business Development
The ability for brand messaging to break through the ever-growing clutter of content is getting harder and harder to accomplish for marketers. And with the rise of the empowered consumer existing across every industry, the challenge is even greater. The answer? Leverage the right insights to meet consumer demand for personalization and real-time engagement across their buying journey. We’ll show you how.
VP Dapresy, Canada
CBC and NLogic (formerly BBM Analytics) regularly capture and report on highly valuable data. With the help of Dapresy, they can now easily reference several data sets and distribute digestible data for everyone to consume. Dapresy clients use online software to deploy InfoGraphic-based KPI dashboards for marketing data reporting and enterprise feedback management. Alongside CBC and NLogic, Dapresy will showcase 3 types of dashboards in 30 minutes. Attendees will get a glimpse of audience analysis data, social media data & a “single source of truth” CMO Dashboard - all in one shot!